By: George

Google making way for fast-loading websites

How much time does Google take to process your search question and provide results? 0.37 seconds? Maybe more. Maybe less. That depends on the nature of your question. But at the end of it, it’s all about speedy delivery of answers or solutions. That’s what everyone in the world wants. Perhaps, that’s one reason why Google wants to relieve you of the pain of going to slow-loading websites. Google is apparently toying with the idea of integrating its search engine result pages (SERPs) with red “slow” labels that clearly warn you of websites that make you wait for longer time periods with every click. What makes us so sure that Google is planning to penalize slow-loading websites in its rankings? Last month, we came across an article on Search Engine Land (http://searchengineland.com/google-testing-red-slow-label-search-results-slower-sites-215483), which said Google may be testing red “slow” labels in the mobile search results. Now, it seems the “mobile-friendly” label is just the beginning of a great change in the mobile search algorithm, with the speed of a website also being factored in for allocation of rankings. For the record, Google will officially update its algorithm for mobile search results on April 21. Essentially, “faster load time” affects two simple and easy to measure metrics: a) the time a page takes to load completely before you start engaging in any click or scroll; and b) the time a page takes to show all its background elements, including images and advertisements. Put it simply, sites that have great coding and make way for easy and quick downloads will be rewarded in the SERPs. And the slow websites will have to face the music. So, everything really boils down to the user experience. In the near future, a great number of businesses that have slow-loading websites will have to act against their bounce rates by fixing their website snags and issues with a complete website redesign or redevelopment. Wait a second. Did you say why do we need a website redesign? Fair question! Let’s just tell you why your website is taking too much of time to load the page, and why all of the fault may not lie with the web host. Unoptimized images: According to Search Engine Journal, unoptimized images impact a majority of websites included in the Alexa rankings. Data overload: If your social media buttons, widgets, or plugins are not properly integrated, it may lead to slow downloads. Browser and device incompatibility: The layout, size, scripting/coding, and functions of your website need to work well on all browsers and devices. Compatibility comes as a result of consistent testing, an exercise that has to be overseen diligently by your web developer and designer. Any compromise on this front will only mean poor functioning of a website on a particular browser or device. Ad burden: A content or design-heavy advertisement can affect the performance of your webpage. Coding issues: If your website has bulky codes instead of smart and short codes, then you are in for trouble. Design hangover: Your website may look elegant, but what’s the point if the design theme itself is taking too much time to load? External content: If the loading time of the content you are showing on your website is dependent on an external site that has issues, then you too have to bear the same problems that your host has. The above mentioned issues are only a bird’s eye view of the ground realities of slow-loading websites. How good is your website? Paste the URL of your website here (http://developers.google.com/speed/pagespeed/insights/) and get some PageSpeed Insights from Google right away. If you are still clueless on how to get rid of a problem, we are just a call away. It’s never too late to start over with the tech rules of the game ready to tilt in favor of those with fast-loading websites.

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