By: Sanjeev N

A sneak peek to Google tool to check your website’s mobile readiness 

A sizable number of American business websites are still resisting a mobile-friendly makeover, despite Google’s repeat warnings of making a gradual shift to a mobile-friendly algorithm that would significantly alter the effects of the search engine results page (SERP) mechanism. In November last year, Google issued a warning stating that it would start labeling websites in accordance with their mobile-friendliness. This initiative led to the display of “mobile-friendly” tag before URLs that have the unique capability of providing a pleasant user experience for smartphone and tablet users. If users are made to zoom or scroll horizontally for every piece of information on your website, it qualifies as mobile non-readiness on your part, and this will cost you a lot in the near future as it may lead to a total wipe-out of your website from search engine results page. According to Search Engine Journal, Google’s warnings are an indication that Google intends to roll out a mobile-friendly algorithm update sooner than we all thought. Mobile-friendly websites are those that help users effortlessly find information from a web source. It’s all about easy finger-tapping and swipes. See here (https://www.google.com/webmasters/tools/mobile-friendly/) for yourself whether your website qualifies as a mobile-friendly website.

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