If your website is neither gaining traffic, leads or sales nor making purposeful engagements with your target audience, you are badly in need of website redesign. This need for a revamp is of high urgency if your website hasn’t been updated for more than a year. In the digital economy, the game is all about moving in step with the trends and staying relevant to the user community’s needs. Let’s just give you eight sound reasons to decide in favor of a no-loss, all-profit website redesign.
When was the last time you updated your website? If you have been neglecting regular updations, then you need to dedicate enough time for development of user-centric original, informative content and trendy design, features and interactive functionalities to enhance your website’s chances of capturing the customer’s attention. It’s obvious that an outdated website stands no chance of making it to the organic rankings of search engine results pages, and that would automatically mean lesser exposure, bleak traffic and missed revenues. If you’ve pulled up your socks, then it’s needless to say that timely optimization of design, content and functionalities will help you surge ahead.
Stock images, uninspiring layouts and design and poor functionalities can lead a visitor to the exit door within seconds. Broken links, bugs and errors too can turn a prospective lead into a missed opportunity. So, make a list of all your on-site problems and come up with matching solutions with the help of a trusted web design and development agency.
What do you want to achieve with website redesign? Have you conceived it as a revamp or as a rebranding exercise? The steps you need to take for each of this goal can be contrasting. If you are merely looking at a revamp of content, this goal can be achieved over the course of a few days. But if you are looking at rebranding, strategization and actualization may take a few weeks to a few months.
Do you know what your competitors are up to? Do you know how they are snapping up customers? How is their website different from yours? Do they have great content and a captivating design? Are their calls to action more tempting? To know the answers to these questions, you should study your competitor’s website and learn how they are doing it differently. After comparisons, you can adapt the technologies and methodologies they are using to your advantage.
What’s your immediate goal? Are you looking for more conversions? Looking for more traffic to your site? There are plenty of free online SEO resources to get cracking on any of your goals. But everything depends on allocation of time and resources for deft execution of tasks. So, make a list of your priorities first and then act accordingly.
Have your product and service offerings undergone a drastic change all of a sudden? If yes, stay relevant to your customer’s needs by quickly addressing the change in your product and service offerings on your website. Never underestimate your customer’s needs. You can’t afford to lose sight of the fact that customers are always looking for the best in-store experience. Any kind of misrepresentation of facts on your website will cost you dearly.
Your web design and development partner can now integrate your website with the best analytics services. These analytics can help you understand metrics like traffic to your website, on-page user activities and bounce rates. These insights are essential for your business because they will help you adopt what’s working and dump whatever’s not. They give you a real picture of the online community by presenting the user demographics.
If your website hasn’t been optimized for mobile users, then your business has a lot to lose in terms of revenue and acceptability. Your website can’t afford to look awful in different screen sizes or live with the insult of slow loading. If your website is as good as extinct, it’s time for you to adopt a mobile-first strategy by going responsive. Even Google has upped the game for mobile-friendly websites.
We can review your present website and tell you why it's not working as per your expectations. A website redesign is what you may need to achieve your goals.